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How to make social videos part of your marketing strategy?
Jul 13, 2016
As BuzzFeed Tasty yet again sets the record for most views in a single month, one thing is clear — we’re witnessing an explosion of a brand new digital video format - and that's how the story of social video begins.
Building trust through rebranding. A B2B perspective.
Jun 15, 2016
Companies might think that the best way to promote their products, services or company is just to talk about it a lot, which is not exactly true. Good business and promotion is about building trust with your consumers, no matter if we talk about B2B or B2C. Let's see how rebranding helps achieve that goal.
Native Advertising. Understand and do it right.
Mar 18, 2016
People hate online ads. But brands have to promote their products and services to reach customers and B2C and B2B companies use online marketing as a big part of their promotion. So what do they have to do to get to would-be consumers without getting them irritated by ads? It seems obvious! They have to find ways to naturally integrate ads within websites which are visited by their potential customers. This is what NA is about, and it’s getting more and more popular.
5 Ways how Video Can Bring More Value to Your Website
Apr 22, 2016
What you share matters, what you want to be perceived like matters, and of course, the (lack of) time of your customers MATTERS – that’s why so many new businesses, but also incumbents, turn to video for their (online) communication. Because video is better shared, remembered and because video creates deeper emotions bonds to the audience than text. Since this is something scientists have already tested and proved, no wonder there’s so much video online. Also, no wonder the standards of scripting, illustrations, graphics and sound are rising, so DON’T rely on your cousin to get your video done – unless your cousin is an motion arts ace, of course.
Thanks Kenzo, for reminding us that B2B marketing also needs to get its groove back
Aug 31, 2016
Obviously, you’ve seen the Kenzo World campaign video. I was inspired to share with you a couple of valuable reminders that your B2B marketing can be more effective - if only you dare to step out of the box.
We're in a relationship with the biggest airport in the world.
Sep 14, 2016
We're super excited to announce that we've just completed a first explanation project with our new friends - Dubai Airpots. This is exciting for many reasons ...
Swiss sustainability company "myclimate"
joins our client portfolio
Oct 13, 2016
We're excited to start our collaboration with myclimate, a swiss company with 10-years experience in creating solutions for the sustainability sector. Our mission is to explain the benefits of the smart3 software for sustainable managers across Europe.
IKEA Commercials
Poland vs. US
Oct 19, 2016
Home becomes the centre of the universe in the new spots for IKEA this autumn. Let's look at how homes are perceived and visualised in two different cultures: American vs. Polish (Eastern-European).
Social Media for B2B:
Facebook formats which make your posts stand out.
Nov 03, 2016
A short guide on how to make your (company's) posts on Facebook stand out without involving a big content design team. These Facebook formatting tips are valid for organic reach and promoted posts (ads), so they will work even if you don't have a social media budget (yet). For the purpose of this blog article, I will focus on our field of expertise here at Clipatize, which is B2B communications and look at three different sectors: healthcare, financial services and engineering companies.
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